Rob Schoenaker

Rob Schoenaker is Managing Partner at UpstreamAds and Partner at Ludulicious B.V. With over 20 years of experience in software development, he has specialized in .NET Core, ServiceStack, C# and database design.

Rob started his career as a software developer and has built extensive expertise in Microsoft technologies, database design, and software architecture over the years. He has a strong passion for creating scalable and optimized solutions.

As Managing Partner of UpstreamAds, a low-price-high-volume online and DOOH display network, Rob leads the technical strategy and development. At Ludulicious B.V., he works on backend development, strategic analysis and database integration for various projects.

Rob has worked on diverse projects, from VoIP telephony platforms to online classifieds websites and diving platforms. His expertise includes .NET Core, ServiceStack, PostgreSQL, Microsoft MVC, performance tuning, SEO and online banner marketing.

He has contributed to projects such as Webfeud.com, the Van Dale Rijmwoordenboek, Gratisaftehalen.nl, Markanda.nl and the Duikersgids platform, including the accompanying Xamarin apps for iOS and Android.