UpstreamAds.com

Marketing, SaaS Platform

A comprehensive digital marketing platform developed for UpstreamAds, featuring campaign management, client portal, and analytics dashboard built with Vue.js and ASP.NET Core.

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Technologies Used

VueJsVuetifyTypeScriptPostgreSQLRedisC#

UpstreamAds.com - Digital Marketing Platform

Ludulicious developed a comprehensive digital marketing platform for UpstreamAds, a Netherlands-based advertising company. The platform enables businesses to manage advertising campaigns, analyze performance data, and access detailed reporting through an intuitive client portal.

Development Challenges and Solutions

Client Portal Development

  • Campaign Management Interface: Built an intuitive dashboard allowing clients to create, monitor, and adjust advertising campaigns across multiple platforms
  • Real-time Analytics: Implemented live performance metrics and automated notifications using Redis caching for optimal performance
  • Multi-format Banner Support: Developed support for various banner formats including square (300×250), skyscraper (300×600), mobile (320×100), leaderboard (728×90), and HTML5 banners
  • Flexible Budgeting System: Created a pay-as-you-go model with daily budgets starting at €5, eliminating the need for contracts

Technical Implementation

  • Rapid Deployment Pipeline: Built a system that enables banners to go live within 24 hours of approval
  • Custom Targeting Engine: Developed precise targeting capabilities allowing clients to select specific regions, audiences, and websites
  • Performance Monitoring: Implemented comprehensive tracking and reporting tools for campaign analysis

Project Results

The platform has successfully processed over 1,500 advertising campaigns and maintains a strong reputation with 190 client reviews. The client portal serves diverse industries across Europe, enabling businesses to manage their advertising campaigns efficiently.

The transparent, contract-free approach implemented in the platform has earned positive feedback from clients, demonstrating the effectiveness of the technical solutions developed by Ludulicious.

Technologies Used

  • Frontend: Vue.js, TypeScript, Vuetify
  • Backend: ASP.NET Core, .NET 9, C#
  • Database: PostgreSQL with ServiceStack OrmLite
  • Caching: Redis for data caching

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